Marketing for restaurants, done for you.

Photos, video, social and ads.
One team that’s worked the floor.

Talk to us See the program 

A 30-minute conversation.

Watch the 3-min video

The rooms we get to be part of.

Santa Fe Steakhouse
El Taco Mañanero
LUMA Cocktail Lounge
Howling Rabbit Beerworks
Smokin Moon BBQ & Beer Garden
The Fifth Cocktail Lounge
The Quarter New Orleans & Kitchen
Kiss & Fly
University Draft House
The Wings Stadium
Deloreans
Santa Ana Nutrition
McAllen Country Club
Sip n' Tell
Republic of the Rio Grande

Your Tuesdays look nothing like your Saturdays?

A three-minute watch.

Book a strategy call →
Why we exist

You built this place to feed people. To host them. To give them a night they'd remember.

We become the voice behind it. The story, the photos, the words that reach the people who'd love you if they knew you existed.

You perfect the plate. We carry the word.

Palate by BlackOak restaurant social media results
Our practice

One obsession.
Restaurants.

  1. 01
    Only restaurants
    We work exclusively with independent, full-service restaurants.
  2. 02
    In your room, every month
    Monthly media days at your restaurant. Your plates, your people, your room.
  3. 03
    Operators, not just marketers
    Guidance from someone who's stood behind the bar and run the room.

When someone walks in, the room should feel like the story that brought them there.

Revenue-based case studies

Taco Tuesday Turnaround

Thirteen hundred dollar Tuesdays. One upgraded offer. Forty-eight hours later, the same night did forty-five hundred.

Tuesday Revenue 0.0× Revenue on a single night
BaselinePush LiveTuesday Night
$1,300
Previous Tuesday Average
$4,500
Revenue That Tuesday
+246%
Revenue Lift
48 hrs
Launch To Result
The play
01

Upgrade the offer

They already owned Taco Tuesday. We rebuilt it into a combo their city could not ignore, stacked with drink specials.

02

Build the creative

A fresh set of on-brand assets made for the offer itself, not retrofitted from last week's posts.

03

Put it in front of the city

Targeted paid media across their market, all of it pointed at one night.

04

Time the push

Stories and reshares landing 24 to 36 hours before doors opened Tuesday.

Themed Brunch Series

Eleven hundred dollar Sundays. Then we themed them. Two events, both sold out, both past five thousand.

Sunday Brunch Revenue 0.0× Revenue per themed brunch
Regular SundaySwift BrunchDrake Brunch
$1,100
Previous Sunday Average
$5,000+
Net Revenue Per Event
+354%
Revenue Lift
Sold Out
Both Events
The play
01

Borrow the moment

Taylor Swift was everywhere that week. We built the room around her while the culture was still paying attention.

02

Theme the bar

A cocktail menu named for her albums, her songs, and whatever she was in the headlines for.

03

Dress the room

Decor through the whole space, a live DJ on her catalog for the full event, her videos on every screen.

04

Run it back

Same principles in October with Drake. Same sold-out room, same numbers.

March 2026 · Month One on Meta

Twelve hundred dollars on Meta. Eighty-plus tables traced directly to the ads. Organic ran daily on top of that, uncounted.

Meta Ads to OpenTable 0+ Booked directly from the campaign
Week 1Week 2Week 3Week 4
$1,200
Meta Ad Spend
80+
Direct From The Campaign
$15
Cost Per Reservation
$8,000
Est. Revenue, Conservative
The play
01

Fund the test

Twelve hundred dollars on Meta. The first month of real paid spend behind the room.

02

Post underneath it

Organic content daily that month, so every ad landed on a page that looked alive. Whatever it booked on its own is not in the eighty.

03

Shorten the path

Ads straight to the LUMA site, booking through OpenTable. Every one of those eighty traces back to the campaign.

04

Do the math

At two guests a table and a $50 average check, eighty reservations model to roughly $8,000, about 6.7× the spend. Parties of ten and twenty only move it up.

Engagement-based case studies

December 2025

One month of full-service social media across Facebook and Instagram. From zero brand momentum to millions of impressions.

Facebook +0% Growth in thirty days
Day 1Day 15Day 30
7.9M
Total Views
6.0M
Unique Viewers
48.9K
Profile Visits
6,200
New Followers
Instagram +0% Growth in thirty days
Day 1Day 15Day 30
1.1M
Total Views
871.8K
Reach
2,500
Profile Visits
286
New Followers

Influencer Collab

One collaboration with Freddsters. Four posts. Zero ad spend. Proof that the right voice beats the right budget.

Freddsters Collab 0× Engagement vs. standard posts
Post 1Post 2Post 3Post 4
200K+
Total Reach
50.5K
Top Post Reach
60%+
New Audience
$0
Ad Spend

May 2025 to March 2026

Full marketing system from opening day. Ten months of paid ads, plus a 90-day organic content window.

Paid Ads 0.0M Total impressions in ten months
May '25Oct '25Mar '26
1.7M
Impressions
379K+
Unique Reach
10 mo
Campaign Duration
FB + IG
Platforms
Organic 0K Views in ninety days
Day 1Day 45Day 90
824K
Total Views
7.2K
New Followers
+46.4%
Follower Growth
4.6K / 2.6K
IG / FB Split

30-Day Paid Sprint

Five hundred dollars. Thirty days. A dime per follower.

Paid Campaign 0+ New followers in thirty days
Day 1Day 15Day 30
5,100+
New Followers
$500
Total Ad Budget
$0.10
Cost Per Follower
30 days
Campaign Duration

The details that fill the room.

VideoShort-form that fills tables.
DesignSpecials, drops and menus, on brand.
LUMA bottle service
Santa Fe Wagyu New York Strip
The Quarter Taco Tuesday
The Wings Stadium Mix & Match lunch specials menu
LUMA El Ocho Taco Tuesday special
El Taco Mañanero tacos with Barrilitos sodas
University Draft House UTRGV game day promo
LUMA BOGO cocktails and Girl Dinner special
Kiss & Fly x The Fifth Wingman Wednesday
Santa Fe KitKat Tres Leches chocolate cake
University Draft House Sailors Pumpkin Patch
Sip n' Tell Martini Mondays happy hour
PhotographyPlates and rooms worth the trip.
Santa Fe steak board, wine and desserts spread across the table
Sip n' Tell server with a board of tacos
Howling Rabbits pizza sliced at the table
Smokin' Moon guest smiling at the table
Santa Fe caramel bread pudding with cinnamon
Smokin' Moon tacos and brisket on a board
El Taco Mañanero tacos
Howling Rabbits bartender pouring a beer
Santa Fe whiskey sour
One core offer

The Full House Program.

Your whole story, everywhere.

One program, done for you, built for the operator who is done being their city’s best-kept secret.

Consulting
Up-to-date tactics
Monthly strategy call
Monthly performance report
Content
Content strategy & calendar
Up to 30 posts per month
Captions + publishing
Creative
Graphic design
Photography
Short-form video editing
Production
Reach
Meta + Google Ads
Community management
Website + maintenance
Your Restaurant
Every month

You don’t pick from this map. You get all of it, every month.

Book a strategy call

30-min call. We'll map the program to your room.

What our clients say.

They got what we were building and helped us say it out loud. The reach has been real.

Steven Schwoerer Howling Rabbits Beerworks

In our first month at LUMA, we gained over 2,000 followers across Facebook and Instagram. Their influencer program helped us reach 250,000 local accounts. The momentum is unreal.

Joseph Salinas LUMA Cocktail Lounge

They built our brand from day one, and it grew faster than we planned.

Jorge Santana Santana Nutrition

Creative, innovative, and detail-obsessed. They've made a real difference for Smokin' Moon.

Joseph Salinas Smokin' Moon Barbecue & Beer Garden

One industry.
One team.

Luis Alonso Robles
Luis Alonso Robles
Founder & Marketing Director
Leads strategy and creative direction across every account.
Aylin Robles
Aylin Robles
Content Operations Manager
Owns distribution and quality control: right platform, right audience, maximum organic reach.
Linda Duarte
Linda Duarte
Social Media Manager
Runs client content calendars end-to-end.
Santiago Agudelo
Santiago Agudelo
Lead Graphic Designer
Owns every branded asset: menus, ad creative.
Juan Bermudez
Juan Bermudez
Lead Video Editor
Short-form video crafted for every purpose, across every client.
Mariana Alvarez
Mariana Alvarez
Video Editor
Refines every short-form cut until it is publish-ready.

Join
our team.

Want to make marketing for restaurants? Send us a note and your work.

Apply by email info@blackoakagency.co
Let's talk

We know your restaurant, because we've been in one.

Our founder has helped open restaurants and bars from the inside. We know the pace, the fires, the quiet moments that make a room feel like home. That's why we build marketing for restaurants only.

Talk to us

A 30-minute conversation.